Safety and innovation go hand in hand
In Emma’s opinion, the fact that safety is so central to everything we face in our day-to-day lives has a great bearing on the way Axelent works to develop its products.
“Axelent is a responsive organisation that listens to its customers’ requests and doesn’t complicate matters. Because our customers are using the products in their everyday lives, they have the clearest idea of what works well and what could be even better, including from a safety perspective. Learning what’s fashionable and what the customer needs means that the product can be constantly developed and reinforced.”
In Emma’s opinion, this responsiveness can also be felt internally. If someone comes up with a proposal to change something, regardless of whether this relates to something as simple as changing a coffee variety to redesigning an entire department, their suggestion will get a fair hearing. The knowledge that new ideas are welcomed also helps the company to become innovative, because people then have the courage to put forward proposals for improvements in every respect.
“If we feel there are opportunities to develop and that we will genuinely be heard when we come up with ideas or development proposals, this also results in all of us becoming more positive and inspired, and it is this that drives innovation, in my opinion.”
Emma describes the people who work at Axelent as being like-minded and with a desire to move in the same direction, and who don’t want to complicate things unnecessarily.
Not just selling a product – a safe workplace should be a matter of course
Emma considers it is incredibly important to be able to stand by and ‘feel’ for the products being sold by the company where you work. It wouldn’t be credible for customer otherwise, and they would notice it straight away, she believes.
“Being able to feel safe and secure at work should be considered equally important as a safe home or having a safe commute to work,” Emma says.
As a result, she feels that she can genuinely stand by Axelent’s claim of being “All about safety” and that the company helps to create safer working environments all around the world.